Any way of getting more customers to be aware of your company is a benefit – particularly when they are looking for your product or service. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results, but less than 20% of clicks in search engines go to these ads because most customers are savvy enough to skip. They rely on the algorithm of Google to serve the best results at the top of the ‘organic’ results, so the goal is to make sure your website is seen at the top. The top 3 results for any one term get the lion’s share of the clicks, and the first page is generally the cutoff point for any meaningful traffic.
I wish I had a magic wand and could tell you I can get you to the top of page one by tomorrow, unfortunately it not quite that simple. I have been working on SEO techniques for 8+ years and it’s a real art. I’m great at maximizing on-site aspects like keyword emphasis, site maps, meta titles & descriptions. I use a whole bunch of great tools; Yoast, Google Analytics, Search Console, SEMrush, Adwords, and others to research and implement changes to improve ranking. Other pieces require collaboration with clients to build content strategy and gain valuable backlinks.